Juul and its downfall.

Juul and its downfall.

Jake Bruton

On the 25th of September, Juul’s CEO Kevin Burns stepped down and K. C. Crosthwaite became the new CEO. Throughout the last few months vapes to Juuls and all alternative  smoking devices have been targeted as killers, causing sickness and death.  9 people have died from the use of Juuls and other alternative smoking devices. They are also getting hit for illegally advertising that its nicotine pods are a safer alternative to cigarettes.

Many places have set a ban on Juul and vapes. Juul started a good couple of years ago and it contracted a lot of publicity for its slick design and fruity flavors, that still give nicotine to people who “need” it. With its competitors, they also switched and put THC in pods and sell them at dispensaries. Juul was going strong for a good time and now it is slowing down on sales which might lead to its end.

Juul did not have the research to back up the things that they said and it showed when asked about the sickness and death counts. No one knew about its physical deterioration but everyone knew that they still contained an addictive chemical and things that you couldn’t pronounce. With the market of alternative smoking devices slumping to all time lows big tobacco is taking this and trying to increase their sales by putting one of their own as the CEO of Juul. Next time something “cool” hits the market maybe we should do more research ourselves and things like this wouldn’t happen.